Monday, March 26, 2007

Virtual ribbon cutting

The High Point Market just isn't about the consumer, it's about business-- a lot of business.

I was just speaking with the IT person here (I was having a bit of a problem connecting to the Internet), the amount of bandwidth High Point uses this one week quadruples, he says they can barely keep up with the demand.

Anyone who wants to be someone in the furniture industry is here this week fighting for exposure. I was told by an industry person, if you want to grab the attention of the furniture industry, market is the place to do it.

That's why one Canadian company decided to "go live" today in High Point.

Tucked away in one of the many spots in the large exhibition halls here, launched its services with a click of a button.

It might not seem like much, but with some 70,000 people here for the week, and all in the industry you are catering to ,I'm told it's a smart move.

The website plays on the theme of consumer products, allowing people to use the Internet to see how furniture would look in their house.

The launchers say the Internet is the future for furniture, and with their product people will be able to walk into a design studio and see exactly how the furniture they picked out would look in their home.

The point is to take away the stress of going store to store, for example if a North Carolina design firm showcased only products from our state, the designer is able to pull up an entire catalog of NC furniture products.

Just another example of how the furniture industry is trying to adapt.

No comments: